The name CaraCara comes from the crested caracara falcon, a native Mexican bird. It’s a falcon-like bird with a distinct crested cap. We found its feature so interesting and loved that we could tie it into the branding. The goal was to create a visual identity that captured the tradition and vibrancy of Mexican culture and presented it in a bold yet simple way that allows the food to shine. We went with bold primary colors to keep things casual and eye-catching.

Brand Identity Scope:

— Discovery & Strategy
— Naming
— Logo, Typography & Color
— Illustration