Embrace Branding

Embrace is a non-profit organization committed to combatting human trafficking, as well as bringing hope, restoration, and support to those who have fallen victims to this crime. We help them rebrand and create a new look that better represents their organization. Their new branding needed to be welcoming, peaceful, and uplifting. They really wanted what they do for survivors to show through their branding. Through a calming color palette and light imagery, we were able to achieve a brand identity that truly speaks to who they are and how they help others.

Creative Direction & Design

Kevin Rostran

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Scope:

— Discovery & Strategy

— Identity System

— Brand Guidelines

— Typography & Color

— Social Media

— Website