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Karina Banda
Youtube & Personal Branding

Karina Banda is a 6 time Emmy award winner, Journalist, Tv Host, and Reporter. She can be seen on El Gordo y la Flaca on Univision. Karina approached us with the idea of branding herself and her Youtube channel. We had such a great time working with her on this branding project. We came up with what feels like a minimal yet homey feel for her branding. She really wanted people to feel comfortable and approachable with her branding. Karina wanted this channel to be an extension of herself for her community.


— Discovery & Strategy

— Identity System

— Brand Guidelines

— Typography & Color

— Social Media

— Youtube Channel Branding


Karla Garcia Costa


Primary Color Palette


Social Media Branding

After finalizing her branding, we helped Karina with her social media presence. By establishing her social media aesthetic, we were able to create a variety of template layouts that she could then use herself. This makes it easy for her to create content for her platforms while keeping to her brand aesthetic.

YouTube Branding

We carried her visual aesthetic through to her YouTube channel. Having consistency throughout all her platforms strengthens her visual tone with her audience. Her YouTube branding consists of thumbnails, video intro animation, lower third animation, and video outro card.

Youtube Channel Branding


Youtube Intro



Youtube Endcard

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